Tanya Theobald’s practice focuses on non-contentious commercial and intellectual property work, in particular, the drafting and negotiation of commercial agreements, copyright, trade mark, database and patent licenses and assignments.

Tanya has considerable experience in advising and negotiating on advertising and marketing services contracts and media buying and media selling agreements.

Tanya also advises on content of advertising for print, poster, radio, website and TV campaigns, including comparative advertising, use of images rights and celebrity endorsements, sales promotions, competitions and free prize draws. She undertakes the drafting and negotiation of agreements for artists, models, photographers and illustrators and has experience of dealing with ASA complaints.

Tanya has expertise in the recruitment sector in drafting standard terms for recruitment agencies and for clients receiving the services of temporary staff and advising on the ever evolving regulations affecting clients in this sector.

Tanya undertakes the commercial, IT and IP aspects of a variety of corporate transactions, responsible for the due diligence process, negotiating warranties and disclosure.

Tanya has undertaken secondments at a leading advertising agency and IT resourcing company

Representative Experience

• Drafting and negotiating global media buying agreements for the world’s leading media agencies.
• Drafting new suite of documentation for a recruitment agency for all areas of its business.
• Advising on publishing agreements and media sales agreement, recent experience includes negotiating agreements for a publishing house for publishing and media space sales of various in-house publications; and the appointment of a publishing house to produce the programme literature for a premiership football club.