Balancing Legal and Communication Perspectives on Social Media Workshop

Squire, Sanders & Dempsey L.L.P. and Paul Werth Associates will present a complimentary workshop providing an in-depth look at how social media impacts brand reputation, and offer best practices that marry the legal and communication perspectives. Participants will learn:

• Social media basics
• How social media has changed the communications industry
• Examples of crises in the digital world
• Employer considerations for social media
• Potential litigation arising from social media
• How social media impacts a lawsuit
• Best practices for preventing, managing and overcoming a digital crisis
• How to balance the legal view of silence and the communication standpoint of openness

Panelists include:

• Susan M. DiMickele, partner with Squire, Sanders & Dempsey L.L.P.
• Traci L. Martinez, associate with Squire, Sanders & Dempsey L.L.P.
• Karen Twinem, APR, executive vice president of Paul Werth Associates and public relations practice leader
• Kimberly A. Ratcliff, vice president of Paul Werth Associates and a leader of public relations and public affairs initiatives

Agenda:

3 – 3:45 p.m.
Communication Implications of Social Media

3:45 – 4:30 p.m.
Legal Implications of Social Media

4:30 – 4:45 p.m.
Break

4:45 – 5:30 p.m.
Panel Discussion: Balancing Legal and Communication Perspectives on Social Media

5:30 – 7 p.m. Social Gathering (Tweet-up)
Refreshments and appetizers will be available.

Approval is pending for CLE and HR credit hours.

Watch a preview video of our speakers discussing social media.